Xu Jieyun by reporters from the bottom of each
Shanghai
gradually recovering from the financial turmoil or foreign TV giant continues, grinding it to cut prices of the knife.
days ago, Bloomberg reported,Coach Wallets, due to less sales on the domestic manufacturers, two major Japanese TV manufacturers Sony and Matsushita beginning to lower the price of some TV type, cut prices by more than 30%. Panasonic in China this year, the goal is to raise the 50% market share, while Sony will point to 100% increase.
this news, Sony (China) and Panasonic (China) were not to the \However, the reporter found in stores, Sony from last weekend has started a comprehensive lower prices. Panasonic although not yet there are signs, but this year its price has been in a downward channel.
National decline or greater
means to open up more share of the price, no doubt thinking of Sony and Panasonic.
Sony China to the \inch TV, \
7 mid-interview with Japanese media had reported that Sony executives and, as Sony by the end of 2009 to 2 March 2010, during the delivery of goods sold well, Sony’s share in the Chinese market back to 8% ~ 10% level, fiscal year 2009, Sony’s TV business in China to ensure profitability. The goal now is to achieve 2010 sales of more than 2 times of the year 2009.
Although Sony officials denied this, but the reporter visited chain stores in Shanghai found that Sony did since last weekend has started a new round of price reduction, in addition to launching the 2999 yuan in early 32 LCD TV, the price adjustment related to almost all models. According to Sony’s side Promoters said the original price 5499 yuan of which a 40-inch LCD TV price reduction 800, the market reaction is more prominent. Meanwhile, Sony’s new 55-inch push 3DLED TV also involved in price cuts, price cuts range up to 2,500 yuan.
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As for Panasonic, in the media headquarters executives stand to be much more clear. August mid-month Panasonic overseas operations are in charge of a large interview with Bloomberg News, said some of Panasonic TV model price cuts in China will reach 50%.
Panasonic (China) official on the \Panasonic (China), an insider told reporters,supra skytop, in which some of the products mentioned in 50% of the price reduction may refer to parts, and that interviews may not be China’s VAT into account.
But the spokesman told reporters that since the beginning of this year, Panasonic color TV and went through a strategic price cut.
fact, trying to improve market share in China is not just Sony and Panasonic. Recently, foreign giants have increased the sales target in China. Last week, Sharp said the LCD TV to China to expand its market share to 10%. Samsung Electronics President, Greater China Pugen Xi has also said that in the second half to enhance investment in the Chinese market, there can be no room for complacency.
chain Xu Li
addition to strategies for the end of the market, Sony and Panasonic are also integrated in the side chain Xu Li.
7 29, Sony released the first quarter 2010 earnings, losses and achieve a successful 67 billion yen operating profit. Sony losses due to cost control and improved operating efficiency.
as an important means of reducing costs over the past year, Sony has been stripped of its manufacturing assets. Last year in September,cheap mlb jerseys, Sony machine factory in Mexico to sell to Hon Hai; in April this year, Slovakia’s TV assembly plant in Eastern Europe 90.1% stake in interpretation and Hon Hai; news that Sony later this year will likely pay and Hon Hai, Spain plants.
the other hand, Sony’s China strategy disclosed last year, also include the manufacture or sale of part to the Hon Hai. Hon Hai was the disclosure of information display, impressive comeback Sony 200 million TV manufacturing business, and is responsible for some of the channels of distribution in China.
and Panasonic are very decidedly in China to expand its plasma panel production, assumed to enhance localization of the posture.
last week, Panasonic announced a new manufacturing facility in Shanghai will begin production in 2012, the monthly production capacity of 120,000 display panel, significantly more than the current 20 005 thousand units per month capacity.
with this, Panasonic hopes to play in a more thorough integration of the whole machine from the screen to the production advantages, and trying to maximize production efficiency.
panel price volatility as an incentive
In addition,ghd hair straighteners, in the eyes of analysts, Sony, Panasonic also the current pricing fluctuations upstream LCD panel industry.
This year,cheap coach handbags, LCD TV inventory level rise, panel shipments are sluggish, prices are way down. 5 August, panel prices dropped by 8% cumulative 10%, after various TV manufacturers is one of the main stockpile.
the same time, since May of this year, shipments of flat-panel market, not too smooth. Some analysts argue that China’s LCD TV market in May and June of this year’s sales growth has dropped to 36% and 30%,mlb atlanta braves bulk lot jerseys, lower than market expectations.
\, the industry has judged to Sept. 8 at the end of TV panels will stop the recession or, will the price be affected by the change in consumption season promotion factor.
In addition, energy efficiency standards for flat opening soon Clearance triggered the recent market trend is one of the factors the average price down. By then, the energy efficiency rating in the three following TV will be forced to withdraw from the market,silver jewelry, while the proportion of the current market share of 14.5% and 9% of LCD TV, plasma TV was not compliance.
Konka Minister Huang Xinzhong market, told reporters that this part of the impact will be mainly targeted at the part of the older product, the main push of the LED market products are not affected. \
price cut for Sony and Panasonic,cheap nfl jerseys, Huang Xinzhong said, \two thousand dollars of the price difference. According to him said, Konka 40-inch LED products from more than 6000 yuan will cut the price line of about 1,000 yuan, 42-inch LED will be raised to 6,000 yuan less.
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> Related reports: color TV manufacturers cut prices digestion collective CCFL LCD TV inventory of new flat-panel TV price cuts can be marked influx of lower prices lift push into the mainstream of LED TV sales accounted for 30% of TV sales